There’s no denying that Augmented and Virtual Reality are further advancing and are continuously going through great lengths to bring its users an experience that they would otherwise not have in real life. What was once well known as another gaming accessory is now being used in several other aspects of day-to-day life such as in entertainment, education, healthcare, fashion, business, the list goes on and on. And with the rate that it’s going, it doesn’t seem to be stopping.
So, if you really want to join the bandwagon and be part of this craze, you want to make sure that what you have to offer is competitive and exciting enough to catch the eye of your users. After all, more and more companies out there are making use of this technological advancement.
So, just how can you create a great AR and VR content? Is this field only meant to be for developers or programmers or really tech-savvy people? The answer is NOT NECESSARILY. I mean, you don’t have to know all these things right off the bat. What you do need to know is how to get everything started. So, where do you begin? Well, read on for some tips on how you can begin giving others your own version of a great AR and VR experience.
- Know Your Market
As mentioned earlier, both AR and VR are now widely used by different companies in different areas of business. It’s important to note that if you want to penetrate this market, you would need to have a good idea of what platform you want to focus on. Always remember that whatever platform you want to venture into, it’s still best to take the time in planning it very carefully. This will help make sure that the result that you will get will be more focused on your targeted market.
In case you still need help in deciding, here are some of the areas that VR and AR are currently being used in:
- Healthcare and Aged Care: With the help of VR and AR, there are now more ways that medical practitioners are able to further enhance their operations and procedures through trialing. They are also able to broadcast to a wider audience thanks to the help of these devices.
- Education and Training: More and more people are now starting to adopt the digital education method to be able to provide a more enhanced and interactive experience to its audience.
- Museums or Exhibitions: Gone are the days when you had to travel far and wide to be able to explore great sights in different museums and exhibits. Now you can enjoy a virtual tour of these different places in the comfort of your own home.
- Advertising and Marketing: One cost-effective and audience-engaging technique that most companies are now developing to get more people aware of their products are through the use of AR and VR.
- Entertainment and Events: Well, it’s through this area that VR and AR were mainly made popular. From gaming to watching movies, and even music videos and other shows. It’s also another cost-effective way for some companies that are hosting a limited-seating exhibit to be able to get more audiences and save them the trouble of actually having to travel to the venue.
- Master Your Craft
Regardless of what you want to venture into, the next step after careful planning is to always take the time to not just learn about the product that you want to offer but to actually master it. Afterall, you want to be able to provide the best out there.
Now, this is where it gets technical. Remember when I said that you don’t necessarily have to be a know it all on this field in order to get started? And it’s still true. You can learn things as you go along. Once you’ve identified exactly what area or platform you want to pursue, then you can start to put your thinking hat on, get your pen and papers, tablets, laptops, computer, or whatever it is that you want to use for studying and STUDY HARD.
Some of the things you have to be ready to learn about are the different terminologies involved, the various system requirements, and the hardware and software you’re going to need. I guess at this point, it’s safe to say that it’s going to take time. But you know what they say, good things come to those who wait, right? Don’t worry, though, your wait can be cut short since there are lots of applications and tutorials out there that can you help you with all this. So just make sure you do your research.
- Spread The Word
Well, when I say “word”, I mean your product. Of course, no matter how great your AR or VR content is, if you don’t have any customers to use it, then it’s pretty much going to be a waste of space. So once you’ve got your content developed, don’t be afraid to get it out there and let people use it.
There are several ways on how you can market your product, but one important tip is to start out small. Think of it as a Trial and Error phase. You want to make sure that what you have to offer is not only great in your eyes but also in the eyes of your customers. So once you get it out there, gather as much customer feedback as you can on how you can further improve your content. Don’t worry if there’s a couple of changes that have to be made. As long as you stay true to what your goal is, a little modification every now and then to suit your product’s market isn’t that bad.
Final Thoughts:
Just like with any startup business, creating your own AR and VR content will involve a lot of planning, learning, and hard work. You want to make sure that whatever content you’re going to produce will not only be attractive but will have its own identity that will surely leave a mark on your customer’s minds.
References:
https://blog.pusher.com/how-you-can-become-an-ar-vr-developer/
http://techquarterly.asia/node/101